Erica Blair joins the Arts, Festivals and Innovation team

Erica Blair

Erica Blair

Erica Blair has joined the Arts, Festivals & Innovation project as an ‘Industry Adviser’, where she will help the team to find out more about the links between transformational festivals and innovation.

Erica is a Consultant and Adviser to tech founders and blockchain projects. She decided to found her own branding consultancy whilst at Burning Man in 2014, a business she continues to manage today. She has also attended and worked at numerous festivals around the world.


This research project investigates how transformational festivals, such as Burning Man (USA) or Boom (Portugal), support innovation processes. The project will be informed by surveying and interviewing people who have attended one or more transformational festivals. If you would like to do the survey, click here.

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