What I learned from researching Burning Man and innovation

By Grant Hall

I’ve just earned some new post-nominals, adding a second masters to the list, this time a Master of Business (Research). I gained this through conducting a research project and writing a thesis which explored the links between innovation processes and the experiences of the innovators themselves who attend Burning Man. I chose Burning Man as the case study event, because I’ve long been interested in understanding the transformational effects of arts and cultural events, having worked on many transformational events throughout my career, and when I googled things like “transformation”, “innovation” and “festivals”, Burning Man – even though it’s not a festival in the conventional sense – was the most prominent search result.

You can read the thesis by clicking here.

To inform the research, I interviewed innovators who have attended Burning Man, some of whom are regular attendees. The three main things that I learned and discussed in the thesis are; 

  1. that innovators who attend Burning Man characteristically go through some sort of transformational experience associated with their participation in the Burning Man event, and that these transformational experiences can catalyse innovation processes;
  2. that Burning Man experiences habituate people to highly innovative behaviours that they subsequently maintain in their professional roles thereafter; and
  3. engagement with artistic and cocreation initiatives can precipitate innovation processes and infuse them with resources — such as ideas, people and time — above and beyond those resources accessed through formalised work roles.   

These findings have both academic and practical ramifications.

Academically, the research demonstrates how the artistic and cocreation activities at the heart of Burning Man experiences can lead to profound personal change through as transformative learning, and how transformative learning can subsequently catalyse innovation processes.

The role of transformative learning within innovation processes had received relatively scant attention prior to my thesis. Some existing research into innovation processes has found that various types of learning, such as trial-by-error, explorative or experiential learning play an important role within overarching innovation processes, and some explored the links between arts and cocreation activities and transformative learning, while others looked into the links between transformative learning and innovation. My research, however, demonstrates how arts and cocreation activities catalyse innovation processes through the transformative learning that stems from those activities.

Practically speaking, the research indicates that “transformational” experiences can aid individuals or organisations in improving their innovative capacities, and that such transformational experiences can occur through engagement with arts or cocreation activities such as those at Burning Man. This suggests that people should be encouraged to seek out transformational experiences to become more innovative, whether for their own benefit or for that of their workplace.

Any 4-paragraph summary of a 200-page thesis is an oversimplification. In the thesis, I go deep into detail about the reading I undertook, the theoretical models my research is built upon, the methodologies I employed, and I provide visual representations explaining the theories I’ve developed, all of which you can read about in the thesis by clicking here.

Whilst I am sure that many people will find my research findings to be interesting and valuable, I’m perhaps even more enthusiastic about the stuff that got left on the cutting room floor. As a result, I plan to write more academic articles based on this research project over the coming year or so. An example of something that isn’t really discussed in the thesis is how the research has revealed a great deal about design elements and approaches that an individual or an organisation might build into initiatives designed to drive sustainable positive change, such as peace-building projects, health promotions, organisational change strategies, education programs and diplomacy efforts. As a result, I’ve developed a series of workshops to help individuals and organisations understand how to apply these ‘transformational design elements’  to events, projects or initiatives they are managing, in order to drive transformational change or increase innovative capacity.  These workshops are built upon my research about Burning Man and innovation, along with my professional experience of working on dozens of transformational arts and cultural initiatives around the world including peace initiatives in Northern Ireland, Indigenous arts projects in Australia and educational activities in Vietnam and Canada.

You can find out more about these workshops by clicking here.

For me, what I learned through undertaking the research project was profound and included far more than the academic contributions and the practical applications discussed above. Unexpectedly, I found that talking to innovative burners about their transformational experiences at Burning Man was a transformational experience for me! I felt personally inspired by each of the interviewees as they told me about their lives and work and there were a number of characteristics that the interviewees all seemed to share such as self-confidence, a passion for what they do professionally, high levels of creativity and a dedication to working collaboratively to make the world a better place. A lot of this has rubbed off on me, and whilst I’m yet to make it to Burning Man myself (thanks, Covid…) I like to think that I approach my work in a kind of “burnery” way. I’m extremely grateful to each of the interviewees, not only for their willingness to share their time and thoughts, but also for helping me to transform many aspects of how I work, live and think.

So where is this leading?

The research has been well received, and my research project has helped me to make a small name for myself within certain academic and professional circles. Last year I introduced my research plans and early findings at professional and academic conferences and universities in Australia, Cyprus and Italy, most notably at the prestigious International Association of Arts and Cultural Management Conference (AIMAC) in Venice. Some of my writings are now being read in books published by Routledge (UK) and Springer (USA), and I will continue to write and build upon my research. I passed my Masters program at UniSA and the thesis examiners, from the University of Ottawa and the University of Queensland, had a lot of kind words to say about my “valuable conclusions” and “interesting contribution”. I was getting a lot of amazing conference invitations before Covid wiped them all out. This has all led to more university teaching and research opportunities and to being accepted into UniSA’s PhD program where I’ll continue to research the transformational power of the arts – with a couple of generous scholarships to help me along. I want to incorporate some Burning Man principles into how I undertake my PhD, including “radical inclusion” which means, as long as my Uni agrees, that I’ll welcome anyone onto my supervisory team who wants to join in on the fun! (Get in touch with me if that’s you!).

For my PhD, I plan to research case studies of where arts and cultural activities have catalysed sustainable positive change within individuals, groups or communities. These could include sports activities in conflict zones, arts activities in businesses, public art in community redevelopment projects and poetry classes in prisons. I’m especially interested in aspects of international diplomacy and initiatives that seek to solve some of the biggest problems we face such as global warming, armed conflict and racism. I’d like to invoke the Burning Man ethos of “no spectators” and partner with an organisation to deliver an initiative whilst researching its operations and outcomes. Please get in touch with me if you are involved in any project designed to drive change that incorporates artistic or cultural activities and might be able to help me out.

Professionally, as I do my PhD over the next few years, I will be delivering workshops, teaching, writing, consulting and speaking at conferences. If you’ve followed my blog at all you’d know I love to collaborate so please PM me if there is anything we can work together on!

Thank you

I’d like to thank you for your interest in my research and work – I assume that if you’ve read to here you have at least some interest, for which I’m grateful! Actually many people have reached out to me over the past few years to tell me how interested they are in my work and ask if they can read my thesis and how to stay up-to-date with what I’m doing – so thanks everyone, your interest has really encouraged me to keep going. I’ve thanked many people in my thesis, but would really like to extend my thanks here to my supervisory team, the inspirational interviewees, the kind folk of the Burning Man Organisation, UniSA colleagues and my family. I also acknowledge and thank my funders; the Australian Government Research Training Program Scholarship; the University of South Australia; and The Honourable Steven Marshall MP, Premier of South Australia, who provided me with the cash to go to Venice.

Keep in touch

Don’t hesitate to reach out if you’re interested in what I do or have ideas for how we might work together. Or you can follow me on the socials below:

Publications that stemmed from this research project.

Hall, G 2020, ‘Transformational festival experiences and innovation processes: A case study’, Masters by Research thesis, University of South Australia, Adelaide.

Hall, G, Voranau, R & Rentschler, R 2020, ‘When digital workers meet art’ in Marta Massi and Marilena Vecco (Eds.) (in press ) Research in Creative and Cultural Industries Management, Oxon Routledge.

Hall, G, Sigala, M, Rentschler, R & Boyle, S 2019, ‘Motivations, Mobility and Work Practices; The Conceptual Realities of Digital Nomads’ in J Personen and J Neidhardt (eds.), Information and Communications Technologies in Tourism 2019 Proceedings of the 26th Annual e-Tourism Conference, Nicosia, Cyprus, 30 January  – February 2019, pp. 437-449.

Hall, G 2019, ‘Transformations at Burning Man’, in G Brown (ed), Eventscapes: Transforming Place, Space and Experiences, Routledge, New York, New York, pp. 195-197.

Hall, G, Rentschler, R, Boyle, S & Sigala, M 2019, ‘Digital nomads as an audience segment; the implications for arts organisations.’, Proceedings of the 15th International Conference on Arts and Cultural Management (AIMAC), University Ca’ Foscari, Venice, Italy, 23 – 26 June 2019.

Hall, G, Rentschler, R, Boyle, S & Sigala, M 2019, ‘How do transformational festival experiences support the innovation processes of participants? A case study of Burning Man.’, Proceedings of the 15th International Conference on Arts and Cultural Management (AIMAC), University Ca’ Foscari, Venice, Italy, 23 – 26 June 2019.

photo credit (image at top of page):
jonandesign
Tall Bike Land, Burning Man 2010
via photopin (license)

Sponsorship opportunities. Burning Man & innovation research presentations.

grant at enter

By Grant Hall

Hi Everyone,

As I mentioned in my previous post, my research project exploring the links between Burning Man and innovation is progressing very well, and later this month, I’ll  start introducing my findings to the world through research presentations in Australia and Italy (you can click here to learn more about the presentations).

The presentation in Venice, Italy, is part of  AIMAC 2019, the 15th International Conference on Arts and Cultural Management.  The AIMAC conference is the oldest, largest and most prestigious conference dedicated to the management of arts and culture. Attendance at AIMAC will  provide me with a unique opportunity to:

  • present my research at the best available international forum;
  • hear from dozens of expert speakers sharing the latest international research about arts and cultural management;
  • choose from over 25 sessions each focused on a different aspect of arts and cultural management
  • attend a doctoral symposium about arts and cultural management;
  • network with leading thinkers in the international arts and cultural management field;
  • have my research included in the published proceedings of the conference;
  • accelerate my learning about the links between arts festivals and innovation; and
  • garner new knowledge and share it.

I am currently seeking sponsorship to support my attendence the conference. In return for sponsorship, I am able to provide the following:

  • display of your logo within the presentation slides
  • display of your logo on each page of the project webpage (www.artsfestivalsinnovation.com)
  • verbal acknowledgement of your support at the end of each presentation related to this research project
  • written acknowledgement of your support in any subsequent academic papers that stem from this research project
  • a blog post announcing your support at www.artsfestivalsinnovation.com which you can subsequently share via your organisation’s social media
  • acknowledgement on my personal social media (LinkedIn and Twitter)
  • a digital copy of each academic paper that stems from this research project
  • a digital copy of the preceedings of the AIMAC conference (if available)
  • A debriefing session about the latest academic research in the arts and cultural sector, as gleaned from the conference
  • The opportunity for me to present my research findings, or a workshop based on my findings, at your workplace (key themes: innovation, creativity, transformative learning, arts and co-creation experiences).

If this is of interest to you, please click here to contact me!

I’d like to acknowledge the existing supporters of this research project.

  • University of South Australia
  • The Australian Government
  • The Honourable Steven Marshall MP, Premier of South Australia

Thanks for your interest and support!

Grant Hall

Project leader and researcher.

 

Research Presentations: Burning Man & Innovation. Adelaide, June 17. Venice, June 23-26.

family at womad

By Grant Hall

Hi Everyone,

My research project exploring the links between Burning Man and innovation is progressing well. Later this month, I’ll introduce some of my findings to the world through research presentations in Australia and Italy, the details of which are below.

Dates, times, locations:

Monday 17 June 2019, 9:30am, at the University of South Australia (City West Campus).

Sunday 23 June to Wednesday 26 June at the Ca’ Foscari University of Venice, Italy (as part AIMAC 2019, the 15th International Conference on Arts and Cultural Management). Day and time to be determined.

Please contact me if you’d like to attend either of the presentations!

About the presentations:

Burning Man is a week-long counter-cultural event held each year in the Nevada desert in the USA. Regarded by many as the greatest party on earth, Burning Man is famous for many things, including gigantic ephemeral art that springs forth from the desert, the radical self-expression of its community as they push the barriers of creativity, and the extreme environment of its site. Burning Man is also famous for innovation, and world leading innovators such as Sergey Brin, Larry Page, Tony Hsieh, Mark Zuckerberg, Alexis Ohanian, Jeff Bezos, Drew Houston and Elon Musk (who is quoted as saying “Burning Man is Silicon Valley”) are among some of the more well-known entrepreneurs who have attended Burning Man. I have been interviewing innovators from around the world about their Burning Man experiences to learn more about the links between the event and innovation. In this presentation, I will present his research findings which sheds light on the way we learn and innovate, and on the transformational power of arts and co-creation activities.

Thanks to my sponsors and financial supporters.

  • University of South Australia
  • The Australian Government
  • The Honourable Steven Marshall MP, Premier of South Australia

I am currently seeking sponsors for my research presentations – click here for further information.

Thanks for your interest and support!

Grant Hall

Project leader and researcher.

 

Artists, Burning Man and innovation. Exploring the links.

By Grant Hall

I’ve been researching the links between Burning Man and innovation for the past two years. My research aim is to characterise innovation processes that incorporate Burning Man experiences, and over the past couple of months, I’ve interviewed 10 burners working in innovative roles or industries to learn from their experiences.  It’s been inspiring to chat with the interviewees, and the experiences they have recounted have been absurdly funny, profound and eye-opening. Furthermore, they have helped me to develop a deeper understanding of how Burning Man experiences can contribute to innovation processes (you can click here to read a little about some of the themes that are emerging from the interviews).

So far, almost all of the people I have interviewed work primarily in the business sector. In the interviews, they have discussed how artistic and other creative experiences at Burning Man have contributed to their innovation processes. Interviewees have discussed, sometimes in great detail, how they have learned from, been inspired (or even transformed) by encounters they had with artists and artworks at Burning Man. Yet despite the centrality of art to Burning Man, and that through the creative process artists are continually innovating, I’m yet to interview an artist/burner about the links between their Burning Man experience and innovation within their creative practice.

As such, I’m inviting full-time artists of all genres (for example, musicians, visual artists, poets, dancers), who have been to Burning Man at least once, to be interviewed about their Burning Man experience and how it links to their professional creative practice. If this is you, and you are interested in being interviewed about your experiences, please help me out by either, dropping me an email (click here), or by taking the festivals and innovation survey to get the process in motion (click here). With your help, I hope to be able to trace the ripple effects of Burning Man within the default world, and subsequently across the planet!

To learn more about the research project, click here.

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photo credit: Trey Ratcliff A Crystalline Hug via photopin (license)

Burning Man and innovation; 3 emerging themes

By Grant Hall

I’ve been researching the links between Burning Man and innovation for the past two years. Through my research, I aim to characterise the innovation processes that incorporate Burning Man experiences, and trace the ripple effects of Burning Man within the default business world, and subsequently across the planet. Over the past couple of months, I’ve interviewed 10 burners working in innovative roles or industries to learn from their experiences.  It’s been inspiring to chat with the interviewees, and the experiences they have recounted have been absurdly funny, profound and eye-opening. Furthermore, they have helped me to develop a deeper understanding of how Burning Man experiences can contribute to innovation processes.  As a small taster, here are a few of themes that have emerged so far.

  1. Innovative burners are changed by their Burning Man experience

“Burning Man changed my life”, or variations thereof, is a sentence that was repeated by different interviewees. It’s very clear that the interviewees were changed by their Burning Man experience. Generally, the interviewees have gone to Burning Man in search of transformational life experiences. Their Burning Man experience changed the way they think about themselves and humanity, changed their mindsets and belief systems, and changed their patterns of behaviour. Among the key emerging themes, interviewees reported how through their Burning Man experience, they have grown in self-confidence and developed a deeper appreciation for the ‘potential of humanity (particularly about our capacity to work together). Their Burning Man experience has inspired them to be more active and more community minded in their endeavours. Burning Man has been labelled as a ‘transformational festival’, and after interviewing burner innovators, it’s easy to understand why.

Interviewee: “There is a freshness to Burning Man. To me, every burn is the beginning of the New Year, like the man burning is a much bigger New Year celebration for me than January 1. It’s kind of like a marker to check in and see how far I’ve come and how much I’ve developed. Also, it allows me to really come back to my work with a renewed sense of optimism, and a strong feeling that I am the kind of person who can create ripple effects in the world. Because Burning Man has this participation element, it’s incumbent upon every burner to give and contribute and add to the community, and so when you’re practising living that every single day, it’s hard not to come back into the default world, which is what we call the world outside of Burning Man, without kind of bringing some of that with you. And so, the way that I envision myself after Burning Man is far more as a doer and a giver and a leader and a participator…  If you’re not going to step up and contribute then you’re not doing your part at Burning Man, which is kind of like, I think, the same ethos that causes people to do innovation and create innovative technologies”. 

The Burning Man experience appears to present opportunities for what the academic literature refers to as ‘transformative learning’. Scholars in the field, such as Jack Mezirow and Edward W. Taylor have characterised the outcomes for people who have experienced a transformational process as being positive for the learner, who, Janet Moore argued, might benefit from ‘an increase in self-confidence in new roles and relationships, feelings of greater personal power and spiritual growth, increased compassion for others’, and, critical to my research, ‘increased creativity’.

  1. The Burning Man experience generates outside-the-box thinking

Speaking of creativity, the quote presented below from an interviewee reflects some of the emerging themes of the research in regards to creativity:

Interviewee: “I think that innovation is about thinking of possibilities outside of the norm, right? It is to be able to envision what lives on the adjacent possible, meaning, the limit of possibilities about the technologies that we have available today, which are advancing very fast, and what can be done with them, especially when you combine them together. But especially to be able to think outside of the box, the typical cliché phrase. Burning man is literally outside of the box, you know, you are for eight days totally outside the box, from any perspective that you can think of, you know, society, societal rules, time and space, like the streets have the name of the hours, like the city’s designed like a clock, so there’s confusion about time and space and people get confused. And everything is just so bizarre and so, so crazy that for the first few days it’s all shining lights, but after a few days, you are literally dislocated from the possible, from the normal normality. You are literally pushed out of the box and you are able to see things differently. Psychedelics are another element there, you know, it’s a very safe place to do psychedelics and psychedelics are another tool that expands your perspectives, brings new perspectives, perspective shifts and perspective expansion, and I think that helps a lot too. And then there is so much art, so much creativity that in a way, inspires you to say, “Okay, I can also do creative things, right? Anybody can”.

When considered in light of existing academic research Burning Man appears to present a theoretically textbook environment in which creativity can flourish. For example, in a book chapter titled ‘Thinking Creatively’, Stephen D. Brookfield cites many academic sources to suggest that to be creative, one should be open to new experiences, new ways of seeing, new ideas, unfamiliar concepts and engage with reasonable risk-taking and nonconformity, all of which the interviewees report being exposed to whilst at Burning Man.

  1. Burning Man experiences impact default world innovation processes

A number of interviewees discussed how their Burning Man experiences have had an impact on their “default world” innovation processes. To start with, about half of the interviewees started businesses or initiated new business ventures that they directly link to their Burning Man experience. Examples include the interviewee who linked the founding of his environmental orientated tech company to his Burning Man experience of taking a flight over the event site (an experience that was gifted to him by other burners), and another, who having developed an enthusiasm for geodesic domes at Burning Man, subsequently built a giant one that he now rents out to others as a fun (and profitable) side-project. Other interviewees purposefully tested their products and services at Burning Man; for example, one tested a publicity stunt at Burning Man that was later used in a product launch for a company, whilst another tested elements of a personal development framework on other burners. An enlightening experience was recalled by one interviewee, who told a story of how a funny encounter at Burning Man influenced how his communications company seeks to drive engagement:

Interviewee: “Our experience at Burning Man did influence kind of our discussions terms of what was going to be engaging and effective back in the real world. As you know, out there you’ve got, you know, someone half naked in an s&m clown suit, going on about cake porn or something, and it’s in of itself is highly entertaining, because it’s so bizarre, but like, what can we do when we go back to the real world that could have that same level of engagement? And I think what we nutted out was, it can’t come from shock, it just has to come from deep authenticity and, you know, the aspects that we saw at Burning Man could still work in the real world of deep authenticity and provocation”.

The recounted experience of the interviewees reminded me of something I came across in the innovation literature called a Novelty Bundling Market (or NBM). Jason Potts wrote about NBM’s, and how they provide an experience where professional consumers don’t necessarily know what they’re looking for, but where they might find things that may help them in their professional or personal capacities, such as ideas, contacts, information or learning. It appears to me that innovators go to Burning Man knowing that doing so can benefit them in a wide variety of ways, without necessarily knowing in advance what they will find or experience there.

Where to next?

I’m hoping to interview more innovative burners by Skype in the coming month or so. I’m especially keen to interview some artists, architects, people working in large tech companies, and, because almost all of the interviewees so far have been white men, some people who aren’t white men! But essentially, if you are working in an innovation intensive role or industry, and have been to Burning Man, I’d love to interview you. The confidential interviews will inform a Master’s thesis titled ‘How transformational festivals support innovation processes? A case study of Burning Man’, which should be completed next year.

Links:

If you’d like to be interviewed about your Burning Man experience, please click here to complete a 2-minute survey to get the process in action.

If you’d like to learn more about the project, please click here.

References and image credit is listed on the next page.

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Digital nomads, innovation and Burning Man. What’s the story?

By Grant Hall

I’ve lived a fairly nomadic life since 2003, when I packed my bags and headed to Europe seeking personal fulfillment through travel and work. In 2014 I became a digital nomad (DN), whereby modern technologies enabled me to work for myself rather than others, at times and in places of my own choosing, and on projects that interested me.

In the course of my travels, I’ve had hundreds of conversations with fellow DNs, and among the discussions about DN hotspots, negotiating airport customs procedures, and where one can find decent wi-fi on the Cambodian coast, we’ve also talked about what festivals we’ve been to, or plan to go to. This isn’t surprising, as DNs are characteristically motivated to become DNs so that they can enjoy more lifestyle pleasures, such as travelling to festivals.

Burning Man is particularly popular with DNs. For many DNs, being ‘a burner’ is a badge of honor, whilst for many others, it sits high on the desires list. Many entrepreneurs, DN and non-DN alike, have benefited from attending Burning Man.  As Cynthia Johnson explained in her article for Entrepreneur Asia Pacific titled Radical Inclusion: How Burning Man is Helping Create a New Breed of Entrepreneurs“entrepreneurs and others are taking what they learn at Burning Man and applying it to other situations”, before proposing that Burning Man is potentially creating a more “inclusive, community-building” kind of entrepreneur. Sergey Brin, Larry Page, Tony Hsieh, Mark Zuckerberg, Alexis Ohanian, Jeff Bezos, Drew Houston and Elon Musk (who is quoted as saying “Burning Man is Silicon Valley”) are among some of the more well-known entrepreneurs who have attended Burning Man. There are many articles and blog posts written by entrepreneurs and digital nomads, who discuss how their Burning Man experience has contributed to their professional aims. Conversations I’ve had with burners indicate that the Burning Man experience is characteristically a transformational and boundary expanding one, which can subsequently support the development of an individuals creative and innovative capacities.

I find it intriguing that a festival can act as a fertile ground for innovation and as such, I want to find out how and why this is so.

To do this, I’ve embarked on a research journey, and I’m inviting DN burners who work in innovation intensive roles or industries to contribute to the research. If this is you, and you are interested in being interviewed about your experience, please help me out by clicking here to complete a short survey (it will only take you two or three minutes). With your help, I hope to be able to trace the ripple effects of Burning Man within the default business world, and subsequently across the planet!

To learn more about the research project, click here.

To read an academic paper about DNs I recently had published, click here.

Image credit is listed on the next page.

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Entrepreneurs, innovation and Burning Man. Connecting the dots.

By Grant Hall

In her article for Entrepreneur Asia Pacific titled Radical Inclusion: How Burning Man is Helping Create a New Breed of Entrepreneur, Cynthia Johnson explained how “entrepreneurs and others are taking what they learn at Burning Man and applying it to other situations”, before proposing that Burning Man is potentially creating a more “inclusive, community-building” kind of entrepreneur. As explained on the Burning Man website, “members of our community were early pioneers of the Internet and more and more technology entrepreneurs and industry leaders are joining our ranks as Burning Man culture spreads around the world”. Sergey Brin, Larry Page, Tony Hsieh, Mark Zuckerberg, Alexis Ohanian, Jeff Bezos, Drew Houston and Elon Musk (who is quoted as saying “Burning Man is Silicon Valley”) are among some of the more well-known entrepreneurs who have attended Burning Man. There are many articles written by entrepreneurs who discuss how their Burning Man experience has contributed to their professional aims, and conversations I’ve had with burners indicate that the Burning Man experience is characteristically a transformational and boundary expanding one, which can subsequently support the creative and innovative capacities of entrepreneurs.

I find it intriguing that a festival can act as a fertile ground for innovation and as such, I want to find out how and why this is so.

To do this, I’ve embarked on a research journey, and I’m inviting burners who work in innovation intensive roles or industries to contribute to the research. If this is you, and you are interested in being interviewed about your experience, please help me out by clicking here to complete a short survey (it will only take you two or three minutes). With your help, I hope to be able to trace the ripple effects of Burning Man within the default business world, and subsequently across the planet!

To learn more about the research project, click here.

Image credit is listed on the next page.

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Burning Man and innovation; what are the links?

By Grant Hall

Burning Man and innovation are often mentioned in the same breath.

In an article for The Conversation titled Why Burning Man is Silicon ValleySimon Willmetts wrote that world leading innovators attend and are often regulars at Burning Man. Apparently, Google’s founders chose their CEO ‘because he was the only candidate for the job who had been a burner’, and Elon Musk is reported as saying that “Burning Man is Silicon Valley”. I recently read an academic journal article which explained how within innovation intensive professional communities, in places like San Francisco and New York City, going to Burning Man is sometimes viewed as a ‘sanctioned form of professional development’, which ‘often appears on resumes’. But it’s not just the famous ones who are illuminating the links between Burning Man and innovation. Architects and other innovators use Burning Man as a testing ground for their innovations, and there are many blog posts written by burners who discuss how their Burning Man experience has supported their own innovation processes. Conversations that I’ve had with burners seem to indicate that the Burning Man experience can be a transformational and boundary expanding one,  which subsequently supports the creative and innovative capacities of individuals.

I find it intriguing that a festival can act as a fertile ground for innovation and as such, I want to find out how and why this is so.

To do this, I’m embarking on a research journey, and inviting burners who work in innovation intensive roles or industries to contribute to my research. If this is you, please help me out by clicking here to complete a short survey (it will only take you two or three minutes). With your help, I hope to be able to trace the ripple effects of Burning Man within the default business world, and subsequently across the planet!

To learn more about the research project, click here.

Image credit is listed on the next page.

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Erica Blair joins the Arts, Festivals and Innovation team

Erica Blair

Erica Blair

Erica Blair has joined the Arts, Festivals & Innovation project as an ‘Industry Adviser’, where she will help the team to find out more about the links between transformational festivals and innovation.

Erica is a Consultant and Adviser to tech founders and blockchain projects. She decided to found her own branding consultancy whilst at Burning Man in 2014, a business she continues to manage today. She has also attended and worked at numerous festivals around the world.

Links:

www.ericablair.io
www.linkedin.com/in/ericablairlive

This research project investigates how transformational festivals, such as Burning Man (USA) or Boom (Portugal), support innovation processes. The project will be informed by surveying and interviewing people who have attended one or more transformational festivals. If you would like to do the survey, click here.

To stay up-to-date with news and information about the project, please subscribe to the project’s blog by entering your details in the box towards the bottom of your screen, or by joining in the conversation in the Facebook group, Culture for business, governments and life.

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Exploring festivals and innovation. New Industry Adviser: Thomas Hajdu

Thomas Hajdu has joined the Arts, Festivals & Innovation project as an ‘Industry Adviser’, where he will help the team to find out more about the links between transformational festivals and innovation.

Tom’s career connects leadership, creativity, innovation and entrepreneurship.

Tom is CEO of Disrupter, his US-based innovation company. Over several years, this company has developed a way to create deeper and more creative strategic technologies. This year Disrupter is launching uNET, a next generation network company.

Tom is Professor and Chair of Creative Technologies at the University of Adelaide where he is Director of the Sia Furler Institute advocating innovation and entrepreneurship in the Faculty of Arts.

He received a Distinguished Talent Visa from the Australian Federal Government and in his first 18 months as a resident, Tom led a key initiative that was adopted by the South Australian Government, which saw Adelaide become Australia’s first gigabit city. The South Australian Government appointed Tom to the role of Chief Innovator of South Australia from 2017 to 2018.

Tom co-founded tomandandy, in 1990, reshaping the role of music in film, television and advertising industries by introducing a new process that lowered music production costs to a fraction of previous levels while improving creative quality. Over the next decade, tomandandy became one of the largest music production companies in the world. He has collaborated with Oliver Stone, U2 and Lou Reed to name a few, he has worked with top brands such as Microsoft and Ford, as well as in film and TV Studios and best of breed advertising agencies worldwide.

Tom has sat on award juries and has spoken, chaired or given keynote speeches at the original TED Conference, CalTech/MIT Forum, DisruptSydney, Pepperdine University’s first Disruption Conference as well as several universities worldwide about strategic innovation and is a member of Sydney University’s Digital Disruption Research Group.

He received a PhD and MFA degree from Princeton University and Presidential MBA from Pepperdine University.

Links: Tom’s profile on LinkedIn.

This research project investigates how transformational festivals, such as Burning Man (USA) or Boom (Portugal), support innovation processes. The project will be informed by surveying and interviewing people who have attended one or more transformational festivals. If you would like to do the survey, click here.

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